Love them or hate them, perfume ads are all about the drama. With this style of inspiration in mind, we crafted a storyline of a runaway bride set atop the Manhattan skyline, moments before a foreshadowing storm rolls in. The duo of picturesque backdrop and moody skies serves as the most delicious of jumping off points for our shoot. Combine that with the incredible rooftop terrace of the Nomo Soho Penthouse, and our modern bride’s story truly does unfold.
The styling behind this editorial shoot was inspired by a mix of fresh trends that gave our bride that most gorgeous of individualistic edge. A traditional ball gown wedding dress turned upon its head with its deep dark hue. Layers upon layers of tulle that echo the weighted down feeling of her heart. A bubble of tulle cinched around her head, symbolizing her fear of entrapment and longing to break free. Bold red lips and a golden brow show us how bright her light truly is inside and the passion she poses that will empower her to run free. Once on the run, the tulle that once encased her is turned into a vessel that dances upon the wind, much the way she now does as she moves toward the life she chooses.
Role Models Management
My heart swings back and forth between the need for routine and the urge to run.
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