Love them or hate them, perfume ads are all about the drama. With this style of inspiration in mind, we crafted a storyline of a runaway bride set atop the Manhattan skyline, moments before a foreshadowing storm rolls in. The duo of picturesque backdrop and moody skies serves as the most delicious of jumping off points for our shoot. Combine that with the incredible rooftop terrace of the Nomo Soho Penthouse, and our modern bride’s story truly does unfold.